About Us

Strategically based in Shanghai, China's business center, Kual Group Asia Limited specializes in assisting successful companies to expand their business into the Chinese and South East Asian Markets

 

Doing business with China requires patience, efforts and financial resources. It also requires focus, it is too big and important of an opportunity to be just "another country" on your clients' portfolio.

Here in Kual Group we understand and live China. Composed of both local and foreign partners we are here to give you the correct perceptive, advice and know-how to get your business working in China.

 

 

Partnering with us would allow you to focus on your core business, and will allow us to focus on the "locality" of your product or service.

China's growing market involves more complex regulations and rules than in any other market. Sometimes understanding those rules makes the different between success and failure.

 

About the founders:

 

Michael Stein, Partner and Marketing Manager


With seven years of living and doing business in China, Michael brings with him a unique perspective and knowledge to the company. In 2005 he established & headed W.M.H Trade & Consultation co. Ltd a local Chinese company. The company’s main area of operation was connecting between foreign companies & businesses to Chinese wholesalers, importers & distributors. Michael is an expert in introducing new food and beverage brands into the Chinese market. During the past 7 years Michael has a accumulated great deal of experience & know-how in dealing with local Chinese government officials & business partners. With the quick evolving Chinese market that became a lot more open to new ideas & products, Michael is also expanding his horizons in regard to new products that can be brought in to new emerging customers that before were not willing to be exposed to western products & their marketing methods. Michael is fluent in English & Hebrew and conversational German.

 

Omri Peled, Partner & Operations Manager


Having spent the last 5 years in China, both in 2nd and 1st tier cities, Omri has been involved in all aspects of setting up and running businesses in China, all the way from registration, through sourcing and manufacturing, to trading and marketing, dealing with both local and international clients and partners. In the last 3 years Omri was General Manager of a German clothing company in China, in charge of its business development, marketing and sales in more than 20 provinces in China and over 200 selling points. In Kual Group, Omri’s focus is on execution of all customer’s requirements and needs, retail expansion, and business development in China. Graduated with honors from the Hebrew University of Jerusalem in Business Administration and East Asian Studies, Omri is fluent in Mandarin Chinese, English, Spanish and Hebrew.